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A multifunctional tool that includes measuring, cutting and drafting capabilities made for the convenience of designers.

DESIGNRE

MADE FOR DESIGNERS

The one essential tool every designer should carry.

Built for simplicity, efficiency, and convenience.

DESIGN PROCESS

45 CONCEPTS

Researched 45 variations to create a more compact and convenient measuring tool.

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THREE TOOLS IN ONE

The prototyping measuring tool is designed to make measuring, cutting, and marking seamless in one device. Its flexible measuring tape conforms to any shape, while a magnetic front keeps it steady in place. A press-and-lock system allows the tape to extend to the exact length needed, with a single press retracting it smoothly. Built-in functions include a replaceable retractable utility blade for precise cuts immediately after measuring, and a retractable pencil tip for quick drafting and marking—all in one compact tool.

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REFINED ITERATIONS

Derived from the preliminary sketches which looked at the best forms, convenience and different mechanisms to be applied to the tool.

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Audrey Ji

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